We are an owner and manager’s solution for lagging performance in today’s challenging and rapidly changing economic cycles and can assist in navigating the path to improvement in an independent realm or branded world while understanding the dynamics of franchise, brand managed and third party management structures. Provide advisory services, consultancy, analysis and specialized Hotel Asset Management recommendations to hotel owners, asset managers, brands, and third party management companies; on all hotel/resort type projects in Sales and Marketing, Revenue Management, and E-commerce assessments and projects.

Comprehensive Diagnostics Reviews:

These products, focus on identifying potential opportunities and pinpointing future direction as a means for increasing Hotel RevPAR, competitive positioning, as well as comparing current hospitality practices to Hospitality Industry standards. These assessments can be customized for any size, or type of hotel, including resorts, select service, and convention hotels.

  • “A Look Under the Hood ©” Check Up: Overall Hospitality Discipline Check Up of Basic overall Hotel Sales & Marketing, Revenue/Yield Management and Hospitality E-Commerce/On-Line Marketing Presence
  • Focus on Group Sales, Transient/IBT Sales and Hotel Catering/Banquet/Convention Sales and Service; as well as overall Hospitality marketing, advertising and public relations
  • “Revenue Management Tune-Up” Check- Up: Comprehensive review of Hotel Revenue Management, Distribution and Hotel On-Line marketing systems, tools and procedures, including the working relationship of the Sales Strategy Team, or Revenue Management Team
  • Hospitality Social Media, Pricing and On-line Marketing Presence Check-Up: Evaluate Hotel positioning and competitive landscape, strategy including: SEO, keywords, links, PPC and hosting/provider assessment within the realm of Hotel E-Commerce

Hotel Sales, Marketing, Revenue Management Advisory and Hospitality Consulting Services

After a diagnostic phase, our services concentrate on taking the opportunities identified in the above products and creating strategic plans, standardized procedures and providing monitoring and implementation oversight for hotels and resorts. This includes:

  • Tactical Hotel & Marketing plan development and implementation
  • Weekly/Monthly engagement via Hotel Sales Strategy Meeting/Revenue Management (or Yield Management) Meeting, Sales/Catering/Banquet Meeting participation and Strategic Plan and Focus Accounts Reviews for Hotels
  • Hospitality Asset management training and support, via review of monthly Brand and Management Company reports for Hotel Sales, Marketing, Revenue/Yield Management, E-commerce and Distribution

Hotel and Hospitality Ad Hoc Situational Services and Support

Palm Court at the Drake

Due to our depth within the Hospitality Sales, Marketing and Revenue Management realm, and experience with numerous brands and types of hotel products, we are able to offer customized services focused around specific one-time projects and assignments. These include:

  • Hotel Acquisition and Transitional Services including pre/post due diligence, conversion/re-branding timelines and action plans and Hotel Sales, Catering/Banquet Sales and Sales and Revenue Management Leadership assessments
  • Hotel Sales and Catering Productivity and Deployment Analysis
  • Hospitality Sales Training, coaching, mentoring and motivation, including development of Incentive structures for Hotel, Catering/Banquet and Convention Services, and Revenue Management personnel
  • Development of Hotel and Resort Toolkits, Best Practices and “Sales Culture” for individual hotels, or management groups
  • Vendor/Provider and Hotel Management Company or Hotel Brand selection Advice for the Hotel Sales, Marketing, Revenue Management and E-commerce disciplines